my life

The Art of Luxury: Awaiting Wonder

Crafted in the Heart of Grecìa Salentina, Where Sun, Stone, and Ancient Heritage Inspire My Art

Michelangelo Brocca

What is it?
A startup specialized in the production of luxury accessories.

What will it become?
A beacon of Italian excellence worldwide, exporting beauty, harmony, ancient craftsmanship, and innovative solutions. A company that will inspire love from both its collaborators and customers.

Michelangelo Brocca
Who am I? Who do I want to be? What is my place in the world?
These questions share a common root and answer: Eudaimonia – the successful realization of my inner spirit. I cannot help but do what I do because it’s in my nature. It’s a true calling that I could neither resist nor ignore. To convey how real this is, I wish to take others through my memories, to relive the emotions I felt as a child before the iridescent flames of a forge. It was beside my father, during those years, that my awareness was forged, guiding my choices, encouraging me in adversity, and keeping me true to my essence: there is no contradiction between who I am and what I am creating.

Owning a product that bears my name is like owning a part of me: they embody my values, creativity, empathy, and love for my deep roots. Starting a workshop in the historic center of Soleto, my hometown, was a heartfelt choice and the first step towards creating an international brand. This challenging but necessary task connects my personal success to the economic development of my land. Generating prosperity and quality work for myself and others is my contribution to the growth of the place I love.

Fine craftsmanship accessories: bags and jewelry, ambassadors of a land that transcends the beauty of its landscape. Sea, olive trees, sun-drenched fields dotted with dry stone walls and prickly pears. The prickly pear, a perfect metaphor for my entrepreneurial dream, thrives in arid lands yet is rich in water and produces sweet, succulent fruits during the hottest, driest time of the year. I don’t know how, but it inspired me. I’ve chosen it, and after long research, I made it central to my project. By drying, its endoskeleton becomes wooden, which, when combined with high-quality leather, creates a unique material. This multilayered product, protected by a patent since 2014, is the perfect fusion of human and natural creativity. It’s as if my land, through my work, leaves an indelible, unique imprint on every single bag. These are my fruits. Each one is a unique piece. Like nature, I produce in series, but every piece remains original.

This is how the Swan Line was born: more walking sculptures than mere luxury handbags. The swan, symbolizing eternal love, elegance, and seduction in Greek mythology, gives its name to the collection. It is stylized in the closure and handle, true jewels that complete and enrich the design of each bag. In a global market saturated with endless choices, owning one of my bags is more akin to contemplating a beautiful painting or savoring the pleasure of a fine perfume than the mere daily use of an object. My brand will attract sophisticated customers seeking something more exclusive, authentic, and refined, fully satisfying their desire for beauty.